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Analytics Cookies
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Marketing Cookies
Used to deliver personalized advertisements.
Cookie Policy
How we use cookies and similar technologies on our website
Effective Date: June 23, 2025
Last Updated: June 23, 2025
1. Introduction
This Cookie Policy explains how Wheel Sanctuary ("we," "our," or "us") uses cookies and similar tracking technologies on our website wheel-sanctuary.com (the "Website"). This policy should be read alongside our Privacy Policy and Terms of Service.
By using our Website, you consent to the use of cookies as described in this policy, subject to your individual preferences and choices.
2. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.
2.1 Types of Cookies by Lifespan
Session Cookies: Temporary cookies that are deleted when you close your browser
Persistent Cookies: Cookies that remain on your device for a specified period or until manually deleted
2.2 Types of Cookies by Origin
First-Party Cookies: Set directly by our Website
Third-Party Cookies: Set by external services we use (analytics, advertising, etc.)
3. How We Use Cookies
We use cookies for several purposes to enhance your experience on our Website:
3.1 Necessary Cookies
These cookies are essential for the basic operation of our Website. They cannot be disabled.
Necessary Cookies We Use:
Cookie Name
Purpose
Duration
session_active
Maintains your session while browsing
Session
wheel_sanctuary_consent
Stores your cookie preferences
1 year
security_token
Prevents cross-site request forgery
Session
3.2 Analytics Cookies
These cookies help us understand how visitors interact with our Website by collecting and reporting information anonymously.
Analytics Cookies We Use:
Service
Purpose
Duration
Google Analytics
Website traffic analysis and user behavior tracking
2 years
analytics_enabled
Tracks consent for analytics cookies
30 days
3.3 Marketing Cookies
These cookies are used to deliver personalized content and advertisements relevant to your interests.
Marketing Cookies We Use:
Service
Purpose
Duration
Facebook Pixel
Social media advertising and retargeting
90 days
Google Ads
Online advertising and conversion tracking
90 days
marketing_enabled
Tracks consent for marketing cookies
30 days
4. Similar Technologies
In addition to cookies, we may use similar technologies:
4.1 Web Beacons
Small transparent images embedded in web pages or emails that help us track user engagement and email open rates.
4.2 Local Storage
Browser-based storage that allows us to store information locally on your device for improved functionality.
4.3 Session Storage
Temporary storage that exists only for the duration of your browsing session.
5. Third-Party Services
We use several third-party services that may set their own cookies:
5.1 Google Analytics
Purpose: Website traffic analysis and user behavior insights
Data Collected: Anonymized usage statistics, page views, session duration
You can manage your cookie preferences at any time using our cookie preference center:
6.2 Browser Settings
You can also control cookies through your browser settings:
Google Chrome:
Open Chrome and click the three dots menu
Select "Settings" > "Privacy and security" > "Cookies and other site data"
Choose your preferred cookie settings
Mozilla Firefox:
Open Firefox and click the menu button
Select "Options" > "Privacy & Security"
Under "Cookies and Site Data," choose your preferences
Safari:
Open Safari and go to "Preferences"
Click on "Privacy"
Choose your cookie and website data preferences
Microsoft Edge:
Open Edge and click the three dots menu
Select "Settings" > "Cookies and site permissions"
Click "Cookies and site data" to manage settings
7. Impact of Disabling Cookies
Disabling certain cookies may affect your experience on our Website:
7.1 Necessary Cookies
Disabling these cookies will severely impact website functionality:
Loss of session information
Inability to use interactive features
Security vulnerabilities
Forms may not work properly
7.2 Analytics Cookies
Disabling these cookies will not affect functionality but:
We cannot improve user experience based on usage data
We cannot track website performance
We cannot identify and fix issues
7.3 Marketing Cookies
Disabling these cookies means:
Less relevant advertising content
More repetitive ads
Inability to track marketing campaign effectiveness
8. Children's Privacy
Our Website is not intended for children under 16 years of age. We do not knowingly collect personal information or use cookies to track children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.
9. International Data Transfers
Some of our third-party service providers may process cookie data outside of Canada. We ensure that appropriate safeguards are in place to protect your information during such transfers, including:
Adequacy decisions by the Privacy Commissioner of Canada
Standard contractual clauses
Certification schemes and codes of conduct
10. Data Retention
Different types of cookies are retained for different periods:
Session Cookies: Deleted when you close your browser
Necessary Cookies: Retained for up to 1 year
Analytics Cookies: Retained for up to 2 years
Marketing Cookies: Retained for up to 90 days
11. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our practices. When we make significant changes:
We will update the "Last Updated" date
We will notify you via email or website banner
We may request renewed consent where required
We will maintain previous versions for reference
12. Your Rights
Under Canadian privacy legislation, you have rights regarding cookies and the data they collect:
Right to Know: Understand what cookies we use and why
Right to Choose: Control which cookies are set
Right to Access: Request information about cookies and data collected
Right to Delete: Request deletion of cookie data
Right to Object: Opt out of non-essential cookies
13. Contact Information
If you have questions or concerns about our use of cookies, please contact us:
Wheel Sanctuary
Privacy Officer
123 Bay Street, Suite 800
Toronto, ON M5J 2T3
Canada